Skip to content
Jessica Golder Sep 14, 2022 2 min read

How Linkfire’s bio link elevates this label's artist marketing

We recently sat down with David Mysliwiec, founder and CEO of Nashville-based label The Upstate Sound, to discuss how they've adopted Linkfire’s next-generation bio link across their growing roster of artists.

Here are David’s three biggest tips for making a bio link that stands out, drives traffic effectively, and truly represents the artist.

 
The Upsates Sound case study

 

1. Include videos to increase engagement

It’s no surprise that David has already seen his artists make the most of this popular new feature. Video blocks instantly amp up the visual appeal of any bio link, and can be used to showcase a wide array of promotional assets. Whether you want eyes on your latest music video, interview clip, or tour highlights, embedding videos in your bio link is a sure-fire way to engage fans.

David also emphasizes the importance of setting up Linkfire video blocks to auto-play. This alone can instantly transform your bio link from feeling static to coming alive. (Note that videos are always muted by default—you obviously don’t want fans getting bombarded with sound right when they open the page.)

“I love that videos can play once the bio link is opened. It adds movement and texture.”

 

The Upstate Sound GIF

2. Customize the design to match your artist brand

One of the biggest challenges for artists today is being able to stand out from the crowd. David advises artists to focus on developing a brand that truly represents them and running with it.

“Aesthetics is important in the music industry. So is fast information. A solid bio link can do both. Using the new Linkfire bio link, we wanted to create a unique look for each artist that matched their world.”

With our recent upgrades, Linkfire users have access to a ton of new customizations. From background images to page effects and color schemes, you can design a bio link that’s completely unique to you.

Bleaux_case study

As one creative example, The Upstate Sound uses their artists’ logos as section dividers (see a live example here). This makes their branding more memorable, and also helps the entire landing page look more cohesive and professional.

“The more people see their logo, the more they’ll remember it—which could lead to ticket or merch sales in the future.”

 


3. Bring all of your smart links together on one page

A key advantage of using Linkfire’s bio link is that you can bring all of your smart links together on a single landing page—and track every step of the way.

You can grow your streams and pre-saves, promote your merch, drive ticket sales, share your social media profiles, and so much more. There’s no need to prioritize one over the other—something that David and his artists also value.

“We obviously love and use the release links the most. But our artists love the ticket link! There’s always another show, so we want to make sure their fans see that first in their bio.”

 

Being able to showcase different assets allows artists and labels to get the most out of every bio link click they receive. Using Linkfire Insights, you’ll also be able to evaluate which content is driving the most engagement, which in turn can help inform future marketing decisions.

Linkfire’s next-generation bio link is now available to all Linkfire users. Get inspired by these five bio links we love, then head over to our step-by-step guide to get yours set up.

avatar

Jessica Golder

As Linkfire's Customer Marketing Manager, Jessica works to ensure Linkfire customers are set-up for success.