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Lisa Occhino

Content Marketing Manager

Blog Post by Lisa Occhino

Lisa OcchinoDec 19, 20223 min read

3 benefits of using channels with all your smart links

When you know which of your smart link traffic sources are performing best, you can use ...
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Lisa OcchinoDec 1, 20223 min read

Linkfire’s top 3 time-saving tips for busy music marketers

Let’s take the monotony out of music marketing. Here’s how the pros automate their ...
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Lisa OcchinoNov 7, 20227 min read

Label spotlight: The Upstate Sound

The Upstate Sound’s founder and CEO, David Mysliwiec, sheds light on the challenges of ...
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Lisa OcchinoOct 26, 20227 min read

Link in bio: What is it and what does it mean?

A good social media bio can grab people’s attention. Add a link in bio, and you can turn ...
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Lisa OcchinoOct 11, 20224 min read

5 things that should be in every artist’s bio link

Wondering if your artist bio link could be doing a better job of driving clicks, streams, ...
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Lisa OcchinoJul 19, 20227 min read

What are the best smartlinks for music in 2023?

How do the most popular smartlink tools for music stack up? Let’s take a closer look. ...
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Lisa OcchinoMar 25, 202223 min read

How to make money with music in 2023

How do musicians make money in 2023? This in-depth guide covers everything you need to ...
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Lisa OcchinoFeb 14, 20225 min read

How and why to create smartlinks for your music

Smartlinks do all the heavy lifting for your music marketing, so you can refocus your ...
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Lisa OcchinoFeb 14, 20226 min read

How a smartlink can boost your music promotion

Have you seen your favorite artists using short links such as to direct people to ...
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Lisa OcchinoFeb 11, 202210 min read

What should be in your music release marketing plan?

The big moment has arrived: You’ve completed your latest musical masterpiece and you’re ...
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