---
title: "Linkfire roundup: July 2023"
description: Here's a quick recap of Linkfire's top stories for 2023 so far —including our latest YouTube Music and Amazon Music Pre-save options, and much more.
image: https://www.linkfire.com/hubfs/Hero%20new%20pre-save%20services.png
---
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[Louis Pratt](https://www.linkfire.com/blog/author/louis-pratt)Jul 27, 20232 min read
# Linkfire roundup: July 2023
[Previous](https://www.linkfire.com/blog/introducing-youtube-music-pre-save)
[Next](https://www.linkfire.com/blog/announcing-linkfire-tidal-pre-save)
The seasons keep changing and the Linkfire team stays busy as ever! Here are the latest updates on all of the action.
## **YouTube Music & Amazon Music pre-save additions**
Power up your pre-release links with our latest YouTube Music (Album) and Amazon Music Pre-Save features. Build anticipation, access valuable insights, and increase release-day streams as you increase your engagement with the YouTube ecosystem.
[Learn more about the new YouTube Music feature](https://www.linkfire.com/blog/introducing-youtube-music-pre-save)
## GA4 Update
Learn about key GA4 updates and how our simplified integration process makes your switch effortless. Discover how to harness predictive audiences, improved data privacy, and versatile exploratory tools to optimize your marketing strategies.
[Prepare for the future of web analytics today!](https://lnk.to/GA4Bl)
[](https://www.linkfire.com/blog/how-to-prepare-ga4)
## Get ready to gig in 2023!
Summertime in the Northern Hemisphere means getting out and hitting the streets and the stages! We brought three visionary live industry experts together to illuminate the irreplaceable impact of live music, along with the opportunities and challenges presented within the processes that need navigating.
Thanks again to Kaleena Arbucco (Senior Director, International Marketing & Digital, [Def Jam](https://www.defjam.com/),) Marcus Fitzgerald (CEO, [Gigmit](https://www.gigmit.com/en/),) and John Ryan (Independent live-industry professional and active member of [Keep Flying](https://keepflying.band/))
[Tune in to the on-demand recording of our Live Music Webinar](https://lnk.to/GetReadyToGigWebinarOnDemandBl)
[](https://app.livestorm.co/linkfire/get-ready-to-gig-in-2023/live?s=aabad7cd-a880-4f6f-9717-fd04d4c60bda#/chat)
## Warner Records: Jesse Spotlight & Data highlight
[Warner Records](https://www.warnerrecords.com/) is iconic, there's not much else to say about them! Shining a light on the record label’s data practices, as well as one of their veteran stars, Jesse Ervin, was a privilege of ours this Spring.
[Power-User Spotlight: Jesse Ervin, VP of Digital Marketing & Warner Records](https://lnk.to/jesseervinBl)
[How Warner Records uses data to power their releases](https://lnk.to/warnerstoryBl)
[](https://www.linkfire.com/blog/how-to-build-engaged-email-list)
## Six Shooter Spotlights: William Prince & Andrea Aguilar
Six Shooter Records, a female-founded and female-led independent label out of Toronto, Canada, teamed up with us this past quarter to tell some incredible stories of artistry, entrepreneurship, and growth in the creative industries.
[Hear Six Shooter Records’ Vision through the lens of the absolute legendary Andrea Aguilar, Director of Digital Strategy & Marketing at SSR](https://lnk.to/SSR-SpotlightBl)
[Tag along at SXSW 2023 with Six Shooter’s premier Americana artist William Prince](https://lnk.to/william_princeBl)
[](https://www.linkfire.com/blog)
## The Great Escape
It can be hard to beat a Showcase Festival Experience! Our team was lucky to attend one of our favorites: The Great Escape in Brighton, UK.
[Absorb all of the insights our colleague, Jana Udovenko, collected at TGE 2023!](https://www.linkfire.com/blog/janas-insights-from-the-great-escape-festival)
[](https://www.linkfire.com/blog/janas-insights-from-the-great-escape-festival)
Ready to update your bio link? [Log in here](http://app.linkfire.com).
#### [Louis Pratt](https://www.linkfire.com/blog/author/louis-pratt)
Louis is Linkfire's Senior Marketing Manager
## RELATED ARTICLES
[](https://www.linkfire.com/)
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