In the past, unsigned artists faced uphill backing when it came to self-promotion. The internet has changed all that. Independent artists now have seemingly endless ways of reaching fans on social, email, and more.

But self-promotion is still no walk in the park. You need to be strategic about where you focus your efforts. And you need tools and services that won’t take up all your time and turn you from a creative into a full-time marketeer.

Read on for our top tips about how to market your music independently.

Find distribution

Signing with a distributor should be the first step in your marketing plan. Put simply, they get your music onto streaming services and digital music stores. While some smaller platforms do let you upload music yourself, the likes of Spotify and Apple Music only accept music through distributors. If you’re not on these types of services, you’re missing out on a huge percentage of your potential audience.

To learn more about distributors, check out this guide from CD Baby. Every distributor has its own unique selling points, so we recommend you really do your research before signing with one.

The most popular distributors include:

Create an electronic press kit

If you’re reaching out to anyone in the industry (that includes promoters, venue owners, labels, journalists), it’s a good idea to have an Electronic Press Kit (EPK). It’s a place to gather all the info people need to get a picture of your music—sort of a resume for musicians. If you’re figuring out how to market your music independently, an EPK is a great first step.

It should feature a bio, some high-resolution promo images, contact info, and links to your best tracks on streaming. If you’ve received any press or glowing reviews in the past, you can link to these too.

If you’d like to create an eye-catching EPK, a Linkfire bio link is a good option.

A Linkfire bio link is a personalized microsite, which you can customize to include your bio, music, and links. It’s perfect for promoting all your stuff on socials, but you can create a second bio link that just acts as your EPK. It will only be accessible to those with the proper link. Learn more in our article Link in bio—what is it and what does it mean?

Alternatively, you can create your EPK as a PDF—we recommend using free design tool Canva.

Engage your fans on social media

#social table is this way

Social media got its name for a reason. Platforms like Facebook and Instagram are built around sparking conversations, growing networks, and engaging people. But sometimes, independent artists forget all this. Instead, they see social media as a one-sided marketing channel—just a space to post up an endless stream of promotional content.

You need to treat social media as a conversation. Respond to your followers’ comments, ask them questions, thank them for their support. Don’t be afraid to let your personality shine through, because fans aren’t just investing in your music, they’re investing in the creators behind the music.

Another thing to focus on is the content you post. A feed full of release announcements is far from engaging. There’s a wealth of interesting content for musicians to choose from, like backstage videos, lyric sheets, demo recordings, conversations between band members, other music you like… the list goes on!

For more tips on social media marketing, check out our article How to promote your music on social media.

Become smarter about analytics

In the digital age, analytics grants you a whole new level of understanding of your fanbase. With data like click-through rates, geographic info, and visits, you can discover which of your marketing efforts is really connecting.

The problem is that social media, streaming, and ad services all have their own data analytics, often only accessible through business accounts (or sometimes not accessible at all). For independent artists, working with tight budgets, this makes it challenging to get the full picture.

A platform like Linkfire brings all those stats together. It’s all collected in your Insights dashboard and arranged in easy to understand graphs and tables. It makes it so much simpler to see what marketing is having an effect—helping you to focus your efforts and improve your promotions as you go.

To learn more, read our Music Analytics 101 blog post.

Dive into audience analytics with Linkfire

Collect insights from across your marketing. Identify your fans’ preferences and optimize your promotions.

Get playlisted

In the digital age, playlists have become many peoples’ favorite way to consume music. For independent artists, getting onto playlists is an important step in growing your profile and reaching many more listeners.

There’s three different types of streaming playlists:

Algorithmic playlists

Algorithmic playlists are personalized for each user. Generated entirely without any human input, these playlists sort through data like listening history and which artists you follow to recommend new music to your tastes. Spotify’s algorithmic playlists include Release Radar and Discover Weekly.

To be featured on these types of playlists, you need to make yourself noticeable to the algorithms with solid streaming numbers, and a fanbase who save your music to their libraries. Algorithms won’t judge worth recommending if you don’t already have some listeners in the first place.

Growing your numbers can take a while, but it’s worth it.

Editorial playlists

These are playlists compiled by services’ in-house music tastemakers. Think Spotify’s Rap Caviar or Today’s Indie Rock on Apple Music. The most popular editorial playlists boast millions of followers, and can take an artist to the next level overnight.

How to get on these type of playlists varies by service. Spotify, for instance, has a submission tool inside Spotify For Artists. When you submit, provide as much information about the track as you can, so it’s easier for curators to decide which playlists could be a match for your track.

Apple Music, on the other hand, doesn’t offer a submissions option. Instead, much like algorithmic playlists, you’ll increase your chances of inclusion by building your follower count and streaming numbers.

User-generated playlists

Anyone can make a playlist. And while they’re not as influential as algorithmic or editorial playlists, some user-generated playlists have developed a large following.

For independent artists, thinking of how to market your music independently, landing on this type of smaller playlist can be an important first step. It can also be easier to get on these playlists because you won’t be facing such stiff competition from other artists.

To submit your music, find the curators’ contact details through the playlist’s About section or try Googling. Remember to choose playlists which are in line with your music’s mood or genre.

Play live as much as you can

Image of a concert

We all know that touring is becoming a larger and larger percentage of most artists’ income. But it’s not just about the immediate cash reward. Sometimes you don’t think of shows as a promotional tool when you’re considering how to market your music independently. Playing shows is a great way to build buzz. How many times have you gone along to see a band your friend loves but you’ve never heard of?

We’re currently in the time of lockdown, which means that playing live isn’t an option for a lot of bands. But live streaming your shows instead can be a good alternative! Twitch has become an immensely popular platform with musicians, but most social networks offer a streaming feature, such as Facebook Live or Instagram Live.

Build your mailing list

Did you know that email is one of the most effective marketing channels out there? Most people check their email every day. If you’ve sent them a newsletter, chances are they’ll see it. This is in contrast to social, where your posts are fighting for more attention in their feeds.

Email newsletters are great for keeping your fans updated with your latest releases, merch, or merch. Just make sure that your emails are fun, personal, and not too long.

But where do you begin with emails? Well, first you’ll need to settle on an email marketing service. There’s numerous great ones out there for beginners, including Mailchimp, MailerLite, or TinyLetter. Each service offers different pricing, and different email templates, but they’re all fairly simple to use.

Once you’ve decided on a service, it’s time to build up your email list. You can do this through sign-up forms on your website or socials. It’s a good idea to offer incentives to encourage sign-ups, like a discount on merch or exclusive content.

We hope you’ve found this guide on how to market your music independently useful. Let us know what’s worked for you, and the tools you use to help grow your profile.

Ready to put these tips to use?

Get eye-catching smart links and landing pages to use in all your marketing efforts with Linkfire.

What is a pre-save?

A pre-save is the streaming equivalent of a pre-order. Unlike CDs and Vinyl, digital music doesn’t need to be physically delivered. But music on streaming services does still have release dates.

A pre-save lets fans place a ‘virtual order’ on an upcoming release. It’s then added to their streaming libraries the moment it goes live.

For artists, pre-saves are quickly becoming an essential marketing tool. Finding success on services like Spotify and Apple Music is all about increasing streaming numbers and engagement. Pre-saves do just that, by helping to build momentum around new music before it’s even out.

With Linkfire, you have the ability to create a pre-release link, which combines multiple pre-saves into one shareable link.

How does pre-save work?

Pre-saves can be used with most major streaming services, including Spotify, Apple Music, and Deezer. And while they each look and work slightly differently, these different pre-saves function in the same way.

To begin, you’ll need to create a pre-save link. Not all streaming services offer pre-save as a native feature in their artist dashboards. That means you’ll need to create them through a smart link platform like Linkfire. Or if you’re signed to a label or distributor, pre-save links may be part of your deal.

When you have your link, it’s ready to include in your promotions across the web. When fans click the link, they’ll be asked to authorize the pre-save. This authorization involves a number of permissions, which let streaming services take action on their behalf.

Once the pre-save is authorized, the fan’s job is done. When release day comes around, the track or album will be added to their library. As for the pre-save link, it will automatically convert to standard smart link (such as Linkfire’s release link).

Common pre-save actions in streaming services

Add track/album to library

You want to be in your fans’ music collections. Whether they’re scrolling through to find a specific song, or hitting shuffle, the music they want to hear again and again is in their libraries.

Pre-saves make it easier to secure your spot, weeks or even months before your music actually drops. By capitalizing on fans’ first wave of attention, you ensure they don’t forget to click that save button on release day.

Follow artist

Why is increasing your follower count important? Well, streaming services automatically promote your new releases by adding it to your followers’ personalized playlists, such as Spotify’s Your Release Radar playlist.

Large follower counts also show streaming services that you’re worth paying attention to. The higher the count, the more likely you are to be recommended and playlisted to a wider audience outside of your followers. That’s why the number of followers often form the basis of labels and music marketers’ campaign KPIs (Key Performance Indicators).

All your pre-saves in one link

Get your fans hyped with Linkfire pre-release links.

How does Spotify pre-save work?

When fans select a pre-save service from a Linkfire pre-release link, they’re taken to a permissions page (as shown in the image below). Here they can review the actions that their chosen service can take on their behalf.

If they’ve chosen Spotify, those actions include save track/album to library, or follow artist. They also authorize the collection of some account data, including their email address.

Actions included with Spotify pre-save:

  • Save track to Your Library
  • Save album to Your Library
  • Follow artist
  • View account data

How does Apple Music pre-add work?

While it’s termed pre-add, this Apple Music integration with Linkfire works in the same way as Spotify pre-save. It lets fans authorize the adding of a song or album to their library.

However, unlike Spotify pre-save, pre-add does not include the option for fans to automatically start following an artist.

Actions included with Apple Music pre-add:

  • Add song to Library
  • Add album to Library

How does Deezer pre-save work?

For Deezer users, their library is called Favorites. Deezer pre-save through a Linkfire pre-release link can add tracks or albums to Favorites. Additionally, fans can add artists to Favorites, which is the equivalent of ‘follow’ on Spotify.

Actions includes with Deezer pre-save:

  • Add track to Favorites
  • Add album to Favorites
  • Add artist to Favorites
  • View account data

Why pre-save campaigns are worth your time

Here are just some of the reasons pre-saves are becoming essential features in any music marketing mix.

Build meaningful hype

Music promotion doesn’t start on release day—it begins long before that. Because unless you’re already a household name, a surprise drop isn’t going to work.

There are tried and true ways of building excitement for upcoming releases, such as teaser tracks, giveaways, music videos, and more. And pre-saves are the latest tool in the marketers’ toolkit.

They’re hugely useful because they marry awareness with real action. You can remind someone a hundred times that your track is out next week, but it doesn’t mean they’ll listen to it. With pre-saves, fans are taking that extra step, committing to adding your music to their collection.

Drives streams

Pre-saves can grow your streaming numbers in several ways.

First up, from all those fans who pre-saved your music. When release day comes, they don’t have to hunt around for your record—it’s right there in their library. There’s no risk of them forgetting that it’s out.

Secondly, pre-saves help catch the attention of streaming services, increasing your chances of being playlisted. In choosing tracks to serve to a wider audience, playlists (both algorithmic and human-curated) pick music that’s already performing. It makes sense—there’s no point playlisting a song which no one is listening to in the first place.

So if your pre-save generates you lots of saves and streams on release day, it can land you on playlists like Spotify’s Discover Weekly, which in turn can massively boost your profile.

Gather insights

Like other types of smart links, pre-save links can give you a wealth of data insights into your audience. You can use stats to judge the performance of promotions, and discover how to optimize them going forward.

insights presave

Pre-save data varies between services, but is likely to include figures on the number of visits and click-throughs. Additionally, some services will offer analytics on visitors’ locations, devices, and browsers.

Retarget audiences

If you’re running campaigns around retargeting, it might be possible to create custom audiences with pre-save data. It all depends on whether the service you used to create pre-save links integrates with ad platforms like Facebook or Google Ads. If it does, you may be able to create custom parameters to include in your remarketing data.

At Linkfire for instance, custom parameters include actions triggered when visitors interact with your Linkfire pre-release link.

Invite fans to join your mailing list

When fans authorize pre-saves with some services (currently these include Spotify pre-save and Deezer pre-save), they also grant permission for being notified about the release by email. A good practice is to use that chance for inviting fans to join your mailing list. Email marketing has a higher conversion rate than social, making it a great way to promote new releases, tours, merch, and more.

Appealing incentives such as free merch or a fun competition usually increases newsletter sign-up rates.

How to make a pre-release link in Linkfire

Our pre-release link brings together numerous pre-save services into one smart link. Fans can then choose their preferred service from our current pre-save integrations—Spotify, Apple Music, and Deezer.

Making a pre-release in Linkfire is just as easy as our other links. You can customize the landing pages’ artwork and text, and choose which pre-save services you want to activate. And don’t worry if you don’t have your release UPC code or URL yet—this can be added closer to the time of release.

To learn more, check out our Help Center article Creating pre-release links.

Make your first pre-save

Spotify, Apple Music, and Deezer pre-saves in one shareable link.

In the digital age, music promotion is becoming increasingly data-driven. Fans connect to music across dozens of different platforms and sites—from streaming services to social media—and all these touchpoints provide a richer picture of an artist’s listenership.

In this article, we’ll give you an introduction to music analytics and their place in the modern music industry. And most importantly, we’ll explore how you can make sense of all these fan insights with music analytics tools.

Why are music analytics so important in 2020?

The last decade has seen a major shift in music consumption. Streaming now dominates the market over physical releases, while the rest of the music ecosystem has also gone digital. Watching music videos, buying concert tickets and merch—all done online. For listeners, there’s countless different platforms, services, and mediums on which to engage with their favorite artists.

For artists and their teams, this abundance creates opportunities but also headaches. With so much content out there, how do you rise above the noise? Promoting music by blindly sending out campaigns isn’t going to work—your marketing is going to get lost. You need to grow your number of super fans by attracting and engaging with the right people.

This is where a good music analytics set-up comes in. It provides you a near real-time picture of fan engagement across all your marketing, so you can assess, compare, and optimize. Crucially, it lets you attribute success to the right marketing initiative.

Artist music data explained

So what fan insights are actually accessible for artists and their teams? Well, there’s lots of data out there, spread across the music industry’s different branches. Each artist has a different set-up and budget, so there’s no universal list of data sources, but we’ve put together a list of the top ones.

Streaming data

These are figures from inside of streaming services—number of plays, source of play, playlist and library adds, number of followers, and more.

The majority of streaming metrics are platform-specific. If you want to see Spotify stats or Apple Music stats for instance, you’ll need Spotify for Artists or Apple Music for Artists. These platforms provide really in-depth data, so it’s a good idea for artists to create these accounts. Just be aware that these analytics are detached from off-platform activities, and it can be difficult to fit streaming data into a broader marketing analysis.

Streaming services also provide figures on royalties. This data is usually separate from the other metrics, and is reported to an artist’s label or distributor on a monthly basis.

Social media data

Social media platforms like Facebook, Instagram, and Twitter are core components of the music marketing channel mix. Social media is used by one in three people worldwide, and most artists are active on at least a couple of platforms. Reach and engagement rates for the content you post are available using these platforms’ own analytics tools, which often require a business account to access.

Given the variety of material you can share on social, discovering what types and forms of content perform the best really helps to optimize your posting.

Paid advertising data

Online marketing is a mix of paid and organic. Paid advertising is more targeted than organic, but the obvious downside is that it costs money. So if you’re adhering to a strict ad budget, you need access to your ads’ performance. Advertising platforms like Google Ads and Facebook Business Manager offer detailed reporting so you can assess if your investment is paying off.

Ad campaigns can be run by an artist’s manager (or the artist themselves), but often it will be their label or a marketing agency in charge. Whoever set-up the ads will then have access to their results, inside of the relevant advertising platform. They should also be able to grant access to others, or at least share some of the resulting data.

Email data

Email is one of the most valuable marketing channels out there, as it’s a direct line of communication with fans. Not only does it have a larger user base than social, it also has a higher ROI (return on investment).

Fan email addresses can be gathered through a number of different channels. For instance, when fans sign-up to receive a newsletter, or via merch or tickets sites. Artists can manage their mailing lists through platforms like Mailchimp, where they can access detailed data on email engagement—such open and click-rates, and which links proved the most popular.

Distribution data

In the digital age, the primary job of distributors is to get artists’ music onto streaming services (DSPs). While select DSPs do allow artists themselves to upload music, the major ones will only work directly with distributors.

Most distributors share analytics with their artists through a dashboard. This collects stats from streaming services and online stores, giving artists the chance to review their own performance, and make informed decisions around touring and recording. While the distributor’s dashboards can be very comprehensive, they fall short at connecting off-platform data sets (social, email, paid advertising) with on-platform results (plays, follows, streams etc).

Merchandise data

If you’re selling some sweet tees, you’re probably making use of a direct-to-fan (D2F) store. These are platforms where fans can purchase merch and more straight from an artist, eliminating middle men and ensuring artists get a larger cut of the profits. Some of the most popular D2F stores include Bandcamp and Merchbar.

The data on purchases you’ll have access to varies between platforms, although at a minimum you’ll probably receive the buyer’s email address. This can be utilized in your wider marketing efforts, as long as the buyer has been informed about how you plan to use their data.

Ticketing data

Revenue from touring makes up the largest portion of most artists’ income. Given this fact, live events now form the backbone of many artists promotions, and data about ticket sales should inform your marketing strategies. It’s also incredibly useful when scheduling tours, ensuring you’re booking venues in locations with strong enough demand.

Many ticket sellers and resellers offer their own analytics if you have an account with them.

Video data

When it comes to listening to music online, Youtube is actually the most popular streaming service. If you upload videos to Youtube, or another major video platform, you’ll gain access to analytics inside the service. These stats typically include numbers about view counts and likes, but also details about your audiences’ locations and even age/gender.

For more seasoned creators, Youtube offers a partner program through which you can monetize your videos with ads.

Website data

With so much focus on social platforms, having an artist website can seem a bit old fashioned. In fact, it’s a brilliant portal to all aspects of an artist’s music. And most importantly, it’s an online space which the artist (or their management) have direct control over, as opposed to social profiles.

There’s a huge number of website builders out there, with WordPress and Squarespace amongst the most popular. These platforms all have their own CMS (content management system) — the application you log-in to to manage and publish your site. A CMS will provide some data about visits to your site, but you can also integrate with a more comprehensive tool, such as Google Analytics.

Affiliate marketing data

With affiliate marketing, you earn commission on revenue that you’ve generated for a company. For instance, if a fan visits Amazon through a link that you’ve promoted, you can earn a percentage on anything they buy.

A lot of companies within the music industry run affiliate programs, which pay out commission on purchases or for new subscribers you’ve referred. These include Apple Music and Impact Radius (used by Ticketmaster). Affiliate marketing data is tracked through affiliate IDs, tokens, or unique links. To access your affiliate data, you’ll need to sign-in to the company’s affiliate site.

Ready to explore your music analytics?

Comprehensive fan insights for artists and their teams. Give Linkfire a try with a free trial.

Understanding the power of cross-platform music analytics and fan insights

So artists and their teams have a wealth of fan insights at their fingertips. But data isn’t useful in itself—it’s how you activate it that counts. And building a meaningful marketing strategy is complicated when this information is siloed across services, with data points disconnected from each other and stripped of context.

The value of cross-platform music analytics comes from their ability to connect the dots. They collect data from various sources into one tool, and then serve it to you as actionable insights.

Disclaimer: there is no magic tool that will bring ALL of your artist data in one place. Whenever you hear someone promising that, you should treat it with a dollop of scepticism.

Cross-platform tools are becoming ever more sophisticated, and in recent years we’ve seen major industry players grow more willing to share data with these services. At Linkfire, we’re proud of the partnerships we’ve made with companies like Apple Music, Deezer, Pandora, Boomplay, and iHeartRadio.

Let’s dive into some of the specific insights that you can draw from cross-platform analytics, and why they’re useful.

See which of your promotions are generating streams

Streaming services’ own analytics certainly have their uses, but they’re detached from your off-platform activities.

Let’s imagine you’ve just released a new album. You can see all the Spotify stats or Apple Music stats just fine, but how do these relate to your marketing? How many of those release day streams were driven through your Instagram post as opposed to your Facebook ad?

With a cross-platform tool, you can draw these connections. By finding out what’s actually generating streams, you can judge where you should be concentrating your marketing efforts, saving you time and money.

Identify which services and devices your visitors use

Understanding your fan engagement and their preferences is key to reaching them more effectively. With a cross-platform analytics tool, you can break down your audience by the apps and platforms they prefer, and the devices and browsers they use.

Let’s take some examples: If you find that most of your traffic is going to Pandora and Boomplay, then you might want to give them more visibility on your music landing pages, or try harder to get featured on playlists on those DSPs. And if only a tiny fraction of your visitors are using Microsoft Edge, you shouldn’t make optimizing your artist website for that browser a priority.

Discover where your visitors are located

Is an artist more popular in France than in Spain? Have they broken through in South Africa? Mapping out promotions gets a whole lot easier when you can target fans by geographic location. It saves you throwing money away on territories where there’s no demand. And the same goes for scheduling tours.

Image of a map with music symbols

See where your sales are coming from

With all your sales data in one place, you can track your earnings across products and stores. Set revenue forecasts, objectives, and double down on the items which are really proving popular with your fanbase.

Track all your affiliate revenue in one place

If you’re earning commission through numerous different affiliate programs, music analytics tools can bring all those commissions together into structured affiliate data sets. Keep track of all your tokens, and sort your commissions by store, location, and more.

How to choose a music analytics tool

Analytics tools come in many shapes and sizes. And when it comes to using, navigating around, and paying for them, there’s a world of difference. Here are some factors to consider when you’re comparing tools.

Data sets

The real value of music analytics tools comes from the data they collect. And some tools’ data sets are more wide-ranging than others. Stats from certain services or platforms will only be available with specific tools, such as streaming data from Apple Music which is exclusive to Linkfire. When it comes to optimizing your marketing efforts, more data will give you better insights.

Integrations

Integrations make connecting different software and services a breeze. The more integrations a tool has, the closer it gets to an all-in-one marketing solution, rather than just another tool to add to your long list of bookmarks. Analytics tools can offer a range of integrations, with affiliate programs, ticketing platforms, and pixels.

Usability

Having a wealth of fan insights at your fingertips isn’t much use if you can’t make sense of it. A good analytics tool should have the needs of the user at the center of its design, with simple ways of filtering, comparing, and navigating through all those stats.

Shareability

Does anyone else need to see your analytics? If you’re truly a one person operation, then probably not. But if you’re collaborating on your marketing efforts, you’ll want to give your colleagues access to all your metrics too. This can either be through exporting music analytics as reports, or by adding additional users to your account.

Price

You shouldn’t pay for features that you don’t need. Most tools offer some degree of analytics on their lower priced plans, but reserve more advanced features for more expensive subscriptions. Consider the depth of insights which work best for your budget.

Ready to explore your music analytics?

Comprehensive fan insights for artists and their teams. Give Linkfire a try with a free trial.

bio link blog hero

If you’re on social media, you’ll be familiar with the phrase “link in bio”. This humble link has quickly become an essential tool for anyone promoting their content online. This article dives into why the link in bio is so important, and how musicians can use it successfully.

What does Link in bio mean?

“Link in bio” is most prominently used on Instagram. That’s because, unlike most other social services, Instagram doesn’t allow the widespread posting of links to other sites. Unless you have over 10k followers, or are a verified user, you can only share one single link anywhere on the platform—in your profile’s bio section.

If you want to route visitors to an external site, you have to direct people to your bio, where they can find the link. Hence “link in bio”.

Link in bio Instagram—how does it work?

Instagram’s one link rule poses certain problems for a lot of its users. For instance, if you’re a musician, you might want to link your followers to your tour dates one week, but then your latest release on streaming services the next.

One solution is to constantly update the link in your bio. But this is time-consuming, and means that all of your previous posts go immediately out of date.

A bio link can solve this problem. When fans click on this type of link, they’re taken to a landing page—a kind of scrollable microsite—full of the content you’re promoting. This could include tour dates, links to your other socials, and options to stream your latest album. You can update this content whenever you want, to keep it fresh and focused on what’s most important to you. So it’s just one link, but it’s always changing!

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How to put a link in Instagram bio

Here’s the steps to take if you want to add a link to your Instagram bio.

Link in bio Instagram tool

Unless you’re a skilled developer, making your own bio link isn’t really an option. So you have to find a tool which does it for you. There are numerous apps and services out there which do just that.

At Linkfire, we offer bio links as part of all our subscriptions. So, as well as bio links, you can create all sorts of other different smart links.

Link in bio Instagram—how to make one

Once you’ve found the tool you want to use, actually creating a bio link should be fairly easy. Generating a link will take no time at all, and then you’ll have the option to customize it. You can then copy the link and paste it into your social bios and profiles.

If you’re using Linkfire, simply click on the green “Create link” button and choose the link type “Bio”. You’ll then be taken to the edit link screen. This is where you can get to customizing! Change up your bio link title, image, and select which sections you want displayed. Once you’re finished, you’re ready to share it on any of your socials and get your fans clicking through!

Get your own bio link

Promote everything you have going on—from releases and gigs, to social pages and merch.

What to promote in a bio link?

This will depend on what industry you’re working in. Every bio link tool is different, but at Linkfire we’ve built a bio link tool optimized for musicians.

Here are the different sections (or “tiles”) which you can customize when you make a bio link tool with us. If you don’t want to include any of these tiles, you can just leave them blank, and they won’t be displayed on your bio link.

Promoted

This tile takes pride of place on your bio link—right at the top. It’s made to showcase the piece of content that you’re most proud of, and the destination to which you want to drive the most traffic.

Music

Add a maximum of 10 Linkfire release, pre-release, or playlist links. Concentrate on your most recent material, or include older music you’d like new fans to check out.

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Tour

Heading out on the road? Give fans an easy way to find the tour date that’s nearest to them. Paste in a Linkfire ticket link to get started.

Store

If you’ve got apparel on a merch store (or your own site), this carousel is the perfect way to display it. Choose images, items names, and your currency of choice.

Favorites

Everything not covered in the previous sections you can add in here. Add links to your website, blog, socials, articles, and more.

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What to consider when choosing a bio link tool?

There are lots of factors to think about before you pick one bio link service or another.

Design and customization of your bio link

If you want to make your bio link fit to your brand, you need a certain level of customization. This can be everything from the link’s domain, to the header image on the landing page. Be aware that your ability to edit your bio link may also be influenced by which price plan you choose. Free or low-priced bio link tools may come packaged with the service’s branding or advertisements.

Content blocks included in your bio link tool

Not everyone needs the same kind of bio link tool. A fashion influencer won’t be sharing the same kind of things with her followers as a musician. If you are a musical artist, you’ll want a tool that works for the content you’re pushing, such as:

  • New releases—tracks, albums, and EPs
  • Your upcoming tour
  • Merchandise
  • Playlists
  • Your website and other social profiles
  • Reviews or articles about your music

Audience insights

Not only do bio links look great, they can also collect valuable stats about your audience. For anyone promoting content online, learning more about your fans is hugely important when it comes to optimizing your marketing efforts.

Different bio link tools offer varying degrees of analytics. At Linkfire, we’ve been giving our customers the chance to explore their audience Insights for a long time. This applies to our bio links too! That means our bio link analytics are comprehensive and easy-to-navigate. In your bio link Insights dashboard, you can discover a host of stats, from click-through rates to fan locations, and much more.

bio link insights

Integrations with other tools

A bio link that works with other services gives you more options. If you’re promoting an upcoming tour, you’ll need your bio link to integrate with ticket providers. That means that all your tour dates can be displayed beautifully on your landing page, alongside buttons to take users to the right site to purchase tickets.

The fewer integrations a bio link tool has, the more limited its landing page options will be.

Link in bio pricing

It’s a good idea to compare different tools, and what they offer in their subscriptions. Most bio link tools have a free tier, and then paid plans that increase in price the more features that they include. Consider what aspects of bio links will prove valuable for your social media marketing.

Linkfire’s bio links are included in all of our subscription plans. So they can be utilized by everyone from independent artists to more experienced marketers. Check out our Personal price plans.

Want to create a bio link?

Bring together your releases, merch, SoMe profiles, and tours in one customizable and highly scrollable microsite.

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Frequently Asked Questions

01 How to put a clickable link in Instagram bio?
1. Sign in to your Instagram account and click the profile icon in the bottom right of the screen.
2. In your profile page, click “Edit Profile”
3. You’ll see a field called “Website.” This is where you add your link.
02 How to find a link in bio
So you’ve clicked on a post in Instagram and you see the words “link in bio” in the image caption. So where is the link in bio exactly? You’ll need to head to the poster’s profile.
1 . Click on the poster’s username. This can be found above the post’s image—alongside the user’s profile icon. It’s also at the beginning of the post’s caption, in bold.
2. Once you’re on their profile, you’ll see their bio section, just below their username. This typically contains a description, as well as contact information, and maybe even some hashtags and emojis. At the bottom of the bio section, you’ll see a clickable link. This is the famous “link in bio!”

Nearly half of the world’s population are social media users. It’s where a huge number of your fans go to connect, learn, and be entertained. So if you’re wondering where and how to promote your music in 2020, sitting out social media isn’t really an option, no matter how good your music is.

With so many different platforms out there, it can be confusing to know where to focus your energy. This is a guide to how to promote your music on social media.

How to promote your music on Instagram

It may have started out as the place for selfies and shots of beautifully created plates of food, but Instagram has grown into a social media giant. The platform boasts around 1 billion users worldwide. And it leads the pack when it comes to engaging younger audiences. 73% of US teens said they prefer when brands communicate with them on Instagram over any other social platform.

Younger people are more frequent music listeners, making Instagram the perfect place to gain new fans.

Optimize your bio

Link in bio on an Instagram page

The 150 words of your Instagram bio is prime promotional real estate. It’s where you introduce yourself to potential new followers. Tell your story, make it funny, infuse it with personality. ‘Rock band from the United States’ isn’t going to cut it.

Your bio is also essential for another reason. Unless you have 10k+ followers (giving you access to the Swipe Up feature), it’s the only place on the whole platform where you can post an external link. That makes it the center of your Instagram promotional efforts! Want to drive fans to your merch store or latest release? The link has to go in the bio.

This makes promoting more than one thing at once rather tricky. One solution is to use a biolink. When fans click a biolink, they’re taken to a landing page which can house all your content.

Use Instagram stories

Instagram stories are only live for 24 hours. That makes them great for sharing spur-of-the-moment content that shows off your personality. Don’t worry about making stories perfect—fans love a more authentic feel. And with Stories, you also have the option to add lenses, stickers, text, and more.

For musicians, there’s a couple of really cool features. If you have a release, announcement, or concert coming up, you can add a ‘Countdown’ sticker to your story. When fans tap on this digital clock, they’ll have the option of being reminded about your event later on. Instagram also integrates with Spotify—so you can post a release straight into your story. In the Spotify app, simply choose to ‘Share’ a track or album and then select Instagram Story.

If you really don’t want to let an Instagram Story go, you can make it permanent by adding it to your Highlights. These are collections of Stories that live right at the top of your profile.

Think visual!

Instagram is, above all else, a visual platform. Unlike other social networks, Instagram feeds are filled entirely with images, gifs, and videos.

As a musician, you’ve got plenty of options when it comes to exciting visual content. There’s the obvious things like clips from music videos, promotional images, or artwork from your new record. But there’s also the behind-the-scenes stuff which fans don’t usually see. Let them into your world with material from in the studio, on the road, or backstage at a show.

If you’re looking into more Pro tips, check out the Instagram stats and facts by the Marketing Helpline.

How to promote music on Facebook

Yes, Facebook is filled with cat videos and posts from your grandmother. But its reach is undeniable. Founded in 2004, Facebook now has over 2 billion active monthly users, including nearly two-thirds of American adults. So it’s kind of a no brainer when it comes to how to promote your music on social media.

Make an artist page

Facebook page vs Facebook profile

It’s best to use a Facebook page to promote your music rather than your own personal profile—even if you’re a solo musician. There are lots of reasons why, including security of your personal information and the fact that you won’t have to approve every fan who starts following you (like you do with friend requests).

Facebook pages are easy to set-up, and feature lots of different pages perfect for musicians, such as tour dates, shop, and videos.

Join Facebook groups

There are Facebook groups dedicated to pretty much everything. That includes countless groups of music obsessives—often hardcore fans of particular genres. It’s a unique chance to tap into a ready-made and passionate community.

Remember to abide by the group’s rules and avoid over-promoting yourself. Yes, you can share your own music, but be sure to actively engage with other people’s posts as well.

Stream on Facebook Live

Think of Facebook Live as your own personal TV station. It’s your chance to broadcast out long-form content to your fans, and then get second-by-second reactions as you go. While these videos make the most impact when they’re going out live, you’ll also get additional viewers catching up post-broadcast.

It’s the perfect medium for playing full shows online or engaging your fans with Q&A sessions.

How to promote your music on Soundcloud

Soundcloud has made its name as a hub for independent artists. It’s the go-to platform for testing out new sounds, finding collaborators, and growing a grassroots fanbase. But with 175 million users globally every month, it’s far from a niche service. Here’s some tips for how to promote your music on Soundclound.

Engage fans with your waveform

When you think of Soundcloud, you think of the waveform. It’s that automatically generated visualization of the music you share to the platform. Not only does it look cool, it gives fans the chance to leave comments at particular moments of a track. And you can do the same! This makes it great for engaging your fans and getting feedback on your music.

Ask them what they think of a particular line, or tell them how you captured that special drum sound. This helps to build a real community by letting your listeners into your process.

Get tagging

Choosing tags in Soundcloud

The way you tag your music is important. It’s how your music is found through search, and Soundcloud’s algorithm uses tags to recommend tracks to listeners.

When you upload your music to Soundcloud, you’ll be asked to choose a main genre tag.

You’ll then have the option of adding more tags. These can be anything which helps Soundcloud categorize your music, from additional genres to moods (e.g. #relax). Soundcloud advises against adding too many hashtags, so choose a handful which you think will really let listeners find you.

Add a link to the description

Smart link in a Soundcloud description

You can include all kinds of relevant information in a track description, from stories about its recording to release dates. But it’s also a great place to promote your music by including links. Give fans the chance to click-through to your merch store, or take them to your social profiles.

Instead of posting multiple links, you can keep things tidy by using a smart link. This will also collect valuable insights into every fan who clicks through.

Sign-up to Linkfire to start creating smart links today.

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How to promote music on Youtube

Musicians often make the mistake of neglecting Youtube as a social media channel. They’ll upload a video, but then concentrate on driving traffic to it from other social platforms. That’s a mistake. After Google, Youtube is the second largest search engine in the world, with 2 billion logged-in monthly users.

So if you’re after more views on your videos, try growing your fanbase from within the platform, not outside it.

Get your Metadata right

Metadata tags in Youtube

Metadata is everything you add to a video when you upload it. So that’s the title, description, thumbnail, and tags. These are the elements that Youtube searches through when it’s populating search results or recommending users similar videos.

Users won’t get the chance to find your latest track if you’ve titled it ‘Here’s my new single!’. Keep your metadata relevant and click-worthy.

Create a content schedule

Consistency is the secret to success on Youtube. Fans are more likely to subscribe to your channel when there’s new videos just around the corner. But this doesn’t mean you have to produce new music on a weekly basis. There’s lots of different content musicians can turn into videos: demos, insights in to your songwriting process, interviews with bandmates, acoustic versions of your last single, and more.

You can lay out your schedule in your channel’s description, banner image, and in the videos themselves. Youtube videos are also likely the social content which will take you the longest to produce. So, having a fixed schedule in place is going to help keep you on track.

How to promote music on TikTok

The new kid on the block, TikTok has launched a thousand viral dance crazes. The short-form video platform skews young in its audience and its popularity only keeps growing—at the end of 2019, it was the second most downloaded mobile app in the world!

So while it isn’t the place to share your latest song in full, its potential for growing your fanbase is huge.

Find the hook

TikTok virality is usually based on a lyric or musical phrase that lends itself to memeification. Have a search through all your songs for a suitable 10 to 15 second section. It could be a chorus that’s ready made for a visual joke or dance—something which your fans will be able to replicate in their own Tik Toks. Check out 2020’s most viral Tik Tok songs for inspiration.

Have fun

From looking around TikTok, it becomes clear pretty quickly the tone most videos strike. TikToks are silly, outrageous, over-the-top. Famous musical artists who have mastered the platform have got this down: they leave tour announcements and release dates to other other social channels. So, don’t take yourself too seriously—this is your chance to be silly!

How to promote music on Twitter

Twitter isn’t all about just breaking political stories. Since 2006, Twitter has been a driving force behind what’s being talked about online, with 500 million tweets a day being sent out.

Twitter is most popular in the US, and has a maturer user base than other platforms, so you consider whether it’s the right service on which to promote your music. If you do decide to start tweeting, here’s some tips:

Use trending hashtags

Hashtags group all of Twitter’s posts into topics or categories, making it much easier to find content that you’re interested in. By checking out Twitter’s trends, you can see which hashtags are really capturing Twitter users’ attention. Creating a post around one of these hashtags increases the chances of it getting traction outside your followers.

As with any social media, it’s not a good idea to post too much. So be picky about the trending hashtags which make sense for you and your music.

Join the conversation

Twitter is all about engagement. And it may be the best social platform on which to interact with fellow musicians, journalists, bloggers, and industry figures. Build your network by retweeting content you love, replying to posts, and mentioning users in your own tweets. Follows often result in a follow-back, and will also lead you to similar accounts.

As long as you’re personal and polite, and don’t just spam your new contacts, it’s a community of like-minded people who could really help to advance your career.

We hope you find these tips useful. We’re curious to hear about your experience with social media: what’s worked and what hasn’t, and what advice you’d give artists who are just starting to promote their music.

Ready to start promoting your music?

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