Where to feature smart links
If you’re promoting your music online, smart links are a must. With one single link, you can route your fans across the globe to their favorite services, whether they’re streaming your music, buying your merch, or booking tickets for your tour. And you collect valuable audience data along the way.
Once you’ve created a smart link, the next step is sharing it for your fans to click through. But where are the best places to post it?
Well, smart links work everywhere across the web. Check out our guide for where to feature smart link.
When visitors land on your social profiles, your bio section is one of the first places they look. Your Instagram bio, Facebook ‘About’ page, and Youtube channel description tell the world what you’re all about. That makes them the perfect places for promotion!
Linkfire bio links make it easy. Create a smart URL, and you can take fans to a stylish microsite, home to all your content—link to music, tour dates, profiles, and more! It’s fully customizable and you can update the content whenever you want. So no more swapping out your link in bio! Learn more in our article: Link in bio—what is it and what does it mean?
When it comes to social media, there’s a huge variety of content you can share. It can be sorted into roughly two categories, and it’s a good idea to draw from both.
The first is promotional posts, which are plugging your latest release, tour, merch, or playlist. Don’t be shy about marketing yourself. If you’re hoping to build a career, you need to be confident in selling your product. At the same time, too much self-promotion can be off-putting for your followers.
That’s where the second type of posts come in—brand building or community building posts. This is content that engages your fans at a more human level and shows off your personality. It could be a video from backstage at a show; a cover of a classic track you love; photos from band rehearsals.
Whatever type of content your posting, smart links fit right in. Try to always feature smart links and give fans the chance to continue their journey into your music.
For more tips on social media marketing, check out our article How to promote your music on social media.
YouTube video description
Did you know that the description under a YouTube video is crucially important? Youtube’s algorithm determines what your video is about through its description, and a good one can boost your video in the YouTube search rankings. It’s all about providing extra value to Youtube users.
One way to do this is to include links to relevant content. By adding a Linkfire link to your description, you can give your video watchers plenty of options: Link to music on streaming or your Facebook profile.
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Soundcloud track description
Soundcloud is the place to experiment. Unlike other streaming services, you don’t need a distributor to get your music on the platform, so it’s great for sharing demos, remixes, and ideas with your fans. But once you’ve hooked their attention, don’t lose it!
Feature smart links in your Soundcloud track description, and take listeners through to the rest of your online presence. If you are posting a different version of a track, why not link to music like the original version on streaming services? Or take them to your merch store.
If you have a website, and you’d like to feature smart links, you can transform it into an eye-catching widget instead! Linkfire widget types include the showcase widget, which displays the music’s artwork and a play button. Or you can choose the clickthrough widget, which features a list of services for visitors to choose from (much like a Release link landing page).
To get your widget, you’ll need to add a small bit of HTML to your site. For all the details, read our Embed a Linkfire widget on your site article.
Fans in your mailing list are one of your most valuable audiences. Why? Because they’ve taken an active step to sign up for your latest news—your email lands right in their inboxes. It’s a much more direct line of communication than social posts, which can get lost in the endless scroll of their feeds.
Reserve your email newsletters for the important stuff. Create a smart url and add it to your emails to keep fans updated on new releases, merch, and tours.
There are two elements of emails you should pay special attention to:
The subject line: Your subject line has to convince recipients your email is worth reading. Make it exciting and personal so it catches fans’ attention. And keep it short—if they’re checking their email on mobile, they’ll only see the first 33-43 characters.
The CTA (call-to-action): This is the link in the newsletter you want fans to click on. Put it near the top of the email, and make sure the button text is clear about what happens next, e.g. “Listen here” or “Book tour dates.”
Reddit is among the most popular sites in the world. It’s composed of millions of forums called subreddits, covering every topic imaginable, including many devoted to music. Some of these music-focused subreddits welcome artists sharing their own material—one of the most popular is r/listentothis.
Reddit is a great place to feature smart link and receive feedback, but just be aware that not all the reactions to your music may be positive.
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