What does a smartlink look like?
Smartlinks are short, easy to remember, and use real words that are relevant to what you’re promoting.
Once you create a smartlink, you can instantly share it anywhere online or offline with a QR code. Since the URL is branded, visitors will feel more confident that they’re clicking through to trustworthy content.
Make your first smartlink now
Create a smartlink in seconds. Promote releases, merch, tours, and much more.
Frictionless experience - Higher conversion rates
You can take a guess that the majority of your audience is using one service over another, but you still risk losing out on tons of engagement, streams, and potential revenue.
Smartlinks solve this problem by taking link visitors to a landing page that features a list of services to choose from. This list can be customized depending on your preferences and visitor location. For instance, Pandora is only available in the United States. So when you set up your smartlink, you can have Pandora appear as a service destination only for link visitors in the US. It won’t be shown to anyone outside of the US because it’s not relevant to them, which creates a better fan experience.
This means that the journey from clicking on your smartlink to the final destination is as frictionless as it gets for your fans. And you get one simple link that can service them all, and doesn’t clutter up your promotions.
Customized smartlink - Brand recognition
Linkfire allows you to customize different elements of your smartlink. For example, you can add your subdomain and campaign name as part of the URL itself, like this: YourArtistName/lnk.to/NewAlbumTitle
You can even create your own custom domain name to use with all of your links, such as YourArtistName.co.
Once a fan clicks on your link, they’re taken to a landing page (or redirected to the website of your choice, if you want all traffic going to the same place). The best part is that you don’t need any coding or design knowledge to build your landing page. They work beautifully on both desktop and mobile, without any effort on your part. In just a few clicks, you can customize elements such as:
- Artwork: Linkfire finds your album artwork automatically when you first create a link. You can also switch this artwork out for anything you want.
- Text: This is usually the artist name and title of whatever you’re promoting.
- Video or audio: Add a play button over your artwork, which visitors can click to play an audio or video snippet.
- List of destinations: These are the different service options that visitors can choose from. If you’re promoting music, these destinations will be different music services. If you’re promoting a tour, they’ll be tour dates with “purchase” buttons.
Fan data - smarter marketing decisions
Smartlinks provide you with invaluable fan insights. You can use this to optimize your marketing and ad spend, plan your tours, or even decide on a new songwriting direction. We’ll get more into how to analyze smartlink data later in this article!
Learn more: How and why to create smartlinks for your music
What data can you get from smartlinks?
We’re big believers in wrapping every link you publicly share in a smartlink, whether it’s a pre-save campaign, Instagram bio link, podcast episode, YouTube video, or anything in between.
By doing this, you’ll be able to maintain brand consistency, data consistency and keep everything you’re promoting nicely organized in one dashboard. (Pro tip: If you don’t need a landing page and just want to link directly to a website, use a simple content link.)
You’ll have access to a ton of data points
- Visits: the number of times your link has been visited by actual people. Bots, scrapers, and preloads are not counted.
- Click-through rate: the percentage of click-throughs on your link against the number of visits.
- Source: the traffic sources for your link based on channels, activity IDs, and referrals.
- Click-throughs by service: a breakdown of how many times visitors clicked on each service destination listed on your landing page.
- Location: a breakdown of the cities and countries in which your link visitors are located.
- Streams: the number of in-service streams that we can attribute to your Linkfire link.
- Sales and commissions: how much revenue you’ve earned through your links.
Smartlinks helps you measure your marketing performance in a more comprehensive way than if you were to use regular links.
How to analyze your smartlink data
Linkfire brings together data points that would otherwise be disconnected (or flat-out inaccessible), you get context around the entire fan journey, from the first click to the final conversion.
Everything you need to know about how your smartlinks are performing can be found in your Linkfire Insights dashboard. As soon as your links start getting traffic, you’ll see the data populate on your Insights page. This allows you to analyze your link performance and optimize your marketing in real-time.
Share smartlinks with your fans now
Give your fans a frictionless experience and optimize your campaigns.
Customer spotlight
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"Linkfire made handling all our artist accounts much easier. Everything is in one place. With the Linkfire board feature, each artist essentially has their own account so our links don’t get cluttered. It’s brilliant!"
Thanks to the data and insights, which we got during the whole campaign were very helpful for our next steps in communication and optimization of the campaign budget.”
“With the Linkfire platform, we've significantly improved our internal processes and simplified the communication for our touring artists.
Fans are now only two clicks away from buying a ticket to a show, and with insights, we know what works best - which varies quite a bit from artist to artist.”
“Signing up for Linkfire has been one of the best decisions I’ve done for my music career.
I’ve tried all the other smartlink providers.
Linkfire has been really good with helping us optimize our creatives, what kind of visuals are shown, and how different demographics react to different visuals.
If you have a strong ad buying team and you're giving them these links, they can actually see where the traffic is coming from and retarget and double down on those platforms.”
“Linkfire has made a huge difference. I've used other landing pages and they don't really report as well.
Linkfire shows a very strong analytic system. if you're running ads, it helps you because you don't want to see your money being wasted. My favorite Linkfire feature is the Apple Music Insights. You get a good amount of traps to Apple Music and how many streams you get.”
