How a smart link can boost your music marketing
What is a smart link?
A smart link is an upgrade on your regular everyday link. Whereas a normal link takes visitors to one destination, smart links can route traffic to many different ones.
The destinations can be set to automatically change based on numerous criteria, including a link visitor’s location or the device that they’re using. This way, every link visitor gets an experience which best matches their needs and preferences.
A song link (or smartlink) typically route visitors to these destinations through landing pages. These are micro-websites where people can choose how they want to continue. For example, a smart link promoting a new album will lead to a landing page with a list of different streaming services. Visitors can then choose which service they use. One-click opens that service and they’ll be lost in music in no time.
What does a smart link look like?
Regular links are often long and filled with random numbers and letters. Smart links are short, composed of real words, and customizable to fit your brand. They’re instantly shareable across the web, and let visitors know that they’re clicking through to trustworthy content.
Here’s an example of a smartlink made for the band The Velveteins:
Why is it important to use a smartlink?
Smartlinks are essential marketing tools for a number of reasons:
One link for all your posts
Imagine you’re an artist promoting your latest album. You want to post about it on Facebook, and encourage fans to click through to your album and start listening. The problem is, what link do you use? A link to your album on Spotify, or Apple Music, Tidal, or Boomplay? You can take a guess that the majority of your audience are using one service over the other, but you still risk losing out on lots of engagement, streams, and potential revenue.
Smart links solve this problem by taking link visitors to a landing page which features a list of services to choose from. This list can be customized depending on your preferences, or the visitor’s locations. For instance, Pandora is only available in the US. So with a smart link, you can add Pandora to your landing page for fans in the US but nowhere else.
Fans get a frictionless route to their service of choice. And you get one simple link that can service them all but doesn’t clutter up your promotions.
A smart link is customizable
Depending on your Linkfire subscription, you can customize different elements of your link. For instance, you can add an artist subdomain:
Or edit the campaign name:
Or you can add your own custom domain:
Once a fan clicks on this link they’re taken to a landing page. Smart links’ landing pages work on both desktop and mobile. They feature a number of elements, all of which are customizable:
- Artwork. Linkfire finds artwork automatically when you first create your link. You can also switch this artwork out for anything you want.
- Text. This is usually the artist name and title of the thing you’re promoting.
- Video or audio. You can add a play button over top of the artwork which will play a video or audio snippet.
- List of destinations. These are the different options that link visitors can choose from. When you’re promoting music, these destinations will be different music services. But if you’re promoting a tour, they’ll be tour dates.
You can collect fan data
Smart links provide you with invaluable fan’s insights. You can use this to optimize your marketing and ad spend, plan your tours, and even decide on a new songwriting direction.
What data can you get from a smartlink?
With a smartlink, you can collect all kinds of important stats about your link visitors. It’s all collected in your Linkfire Insights dashboard. This allows you to analyse your links’ performance, and optimize your marketing from there.
The data points collected include:
- Number of visits to your links
- Links’ click-through rates
- Visits & click-throughs by sources (channels)
- Click-throughs by service
- The location of your link visitors, by country and city
- In-service Streaming Insights from services like Apple Music
- Sales and commissions earned through your links
All of this data lets you measure your marketing’s performance. Are your smart links performing better on Facebook or Instagram? Do visits increase after you edit your Twitter post’s text to something snappier?
It can also inform as well as touring and recording decisions as well. Because if your link is generating lots of click-throughs in Denmark, it might make sense to play that country during your next European tour.
Where can you share a smart link?
What type of smart link can you create with Linkfire?
Release links can also be used for promoting podcasts.
Learn more about Release links.
If you’ve made a killer playlist, you can share it with a playlist link.
Learn more about Playlist links.
Linkfire ticket links are integrated with Bandsintown. This means that we’ll automatically search for different tour dates and locations through Bandsintown when you create a tour link. Fans anywhere in the world can then click through to a landing page and select the concert they want to attend. Plus, you can schedule regular rescans of your ticket links to keep your landing pages up to date with the latest schedule.
Learn more about Ticket links.
They let fans automatically add future releases to their music libraries the moment that release goes live. This drives streams on release, while increasing your follower counts on services.
Another benefit of pre-release links is the data you capture when fans authorize the links. This usually includes email addresses. So you can add all those fans to your mailing list, and then keep them updated about releases, tours, and merch going forward.
Linkfire Pre-release links currently integrate with Spotify, Apple Music, Deezer, and Facebook Messenger.
Learn more about Pre-save links.
Some things to share with content links include:
-Your artist website
-Reviews of your new album
-Your latest interview
Learn more about Content links.
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