If you’re promoting your music online, smart links are a must. With a single link, you can route your fans across the globe to their favorite services, whether they’re streaming your music, buying your merch, or getting tickets for your upcoming show. And best of all, you collect valuable audience data along the way that’ll help you make smarter marketing decisions.
Unless you’re already a household name, though, posting a link once is not enough. There are so many ways to build excitement and generate fan engagement, including pre-save campaigns, lyric videos, giveaways, and more.
Posting a variety of fresh content around your release is key for any music marketing strategy. That’s why Linkfire offers seven different link types, each tailored to an essential part of your release campaign.
Let’s take a look at some ideas for when and why to use each link type:
- Create a pre-release link to build momentum 30-90 days before release day.
- Share a reward link to incentivize fans to follow a “My Essentials” playlist of old tracks 10-15 days prior to your new release. Then, add your new release to the playlist on release day.
- Use a release link to promote your new single or album for up to 90 days after release day. Keep sharing your release link on all channels, make “in case you missed it” posts, and remember to add it to YouTube descriptions.
- Share your music video or lyric video on a direct-to-service release link to capture YouTube streaming insights.
- If you plan to go on tour, start promoting your ticket link about 90 days in advance.
- In the week after your release, update your landing page to direct fans to an upcoming live stream, like this.
- If you score any media coverage or playlist features, be sure to share them with a content link or playlist link as soon as possible to maximize your exposure.
- Bring everything together in your bio link, which works perfectly for social media pages and email signatures. Be sure to include any merch!
- Keep up engagement in the post-release phase with reward links, which give your fans instant access to secret content, coupon codes, and contests.
- About a week after release, send out an email newsletter offering an exclusive merch discount through a reward link, and include a personal video greeting on a content link or release link.
Remember that no matter what kind of content you share, it’s always a good idea to wrap it in a trackable Linkfire link!
Where are the best places to promote smart links for music?
Driving more traffic to your smart links will lead to more streams and followers—which is why we recommend sharing your links in as many places as you can.
Since Linkfire links work everywhere across the web, the possibilities are truly endless. As a starting place, we’ve listed nine channels below to help you get the most mileage out of your smart links.
1. Social media bios
When people land on your social media profiles, your bio section is one of the first places they look to get a sense of who you are as an artist. Smart links fit perfectly in your Instagram bio, Twitter bio, TikTok bio, Facebook “About” page, and YouTube channel description. These are where you tell the world who you are and what you’re up to, so there’s no better place to shout about your latest release.
Linkfire bio links make it easy to turn social media attention into meaningful engagement. In just a few clicks, you can put together a beautiful, highly scrollable microsite that brings all of your content together. It’s fully customizable, so you’ll never have to swap out your bio link again. Update it anytime to include your latest single, upcoming shows, merch, playlist feature, or anything else you want to promote.
2. Social media posts
Social media content can be sorted into roughly two categories, and it’s a good idea to draw from both.
The first is promotional posts, which should make up roughly 10-20% of your content. Don’t be shy about marketing your latest release, tour, merch, or playlist. If you’re hoping to build a career, you need to be confident in selling your product.
But we all know that too much self-promotion can be off-putting to followers, which is why the majority of your content should fall in the brand-building/community-building category. This is the kind of content that engages your fans on a more human level and shows off your personality. You could share photos from band rehearsals, a behind-the-scenes video before a show, or even a live Q&A where your fans can ask you anything.
Linkfire links are ready to share across every social platform, for every type of post. Even if you’re not directly promoting something, it’s always a good idea to use smart links with every post so that you can track engagement and better understand what kind of content resonates with your audience.
For more tips on social media marketing, check out “How to promote your music on social media.”
3. YouTube video descriptions
The descriptions under your YouTube videos are crucial. It’s what the algorithm uses to determine what your video is about, and good descriptions will help organically boost your videos in search rankings.
Be sure to put your smart link front and center, alongside relevant keywords. That way, people who discover you on YouTube will be able to quickly find more of your music on any platform they prefer.
4. SoundCloud track descriptions
SoundCloud is the place to experiment. Unlike other streaming services, you don’t need a distributor to get your music on the platform, so it’s great for sharing demos, remixes, and rough ideas with your fans.
But once you’ve hooked their attention, don’t lose it! Include smart links in your track descriptions that direct people to your website, merch store, or other social media channels. Make it easy for them to check out your other tracks and albums on any music service.
5. Artist website
Every Linkfire link can be turned into an embeddable, eye-catching widget for your own website, with different sizes and types to choose from.
You can choose the showcase widget, which displays your album artwork and a play button. Or try out the clickthrough widget, which features a list of services for visitors to choose from (much like a release link landing page).
To get your widget, you’ll need to add a small bit of HTML to your website—here’s how.
6. Email newsletters
Your email subscribers are your most valuable online audience. Why? Because they’ve taken an active step to sign up for your latest news—your emails land right in their inboxes, and they want to hear from you. It’s a much more direct line of communication than social media posts, which can get lost in the endless scroll of their feeds.
Reserve your email newsletters for the important stuff. Make sure you always include Linkfire links so that you can consistently measure interest in your new releases, merch, and upcoming shows.
Reddit is one of the most popular sites in the world. It consists of millions of forums called subreddits that cover every topic imaginable. Many of them are devoted to music, and some specifically focus on giving independent artists a platform to share their work.
Whether you’re looking for new fans or constructive feedback, sharing smart links on Reddit can help boost your music career.
8. Pitches and press releases
If you’re sending out lots of music links to bloggers, editors, or playlist curators, make sure you’re always using a Linkfire link. Between press releases, pitch submission forms, and emails, it’s easy to lose track of your PR efforts. We’d recommend creating a channel specifically for PR so that you can easily see whether all those links you sent out are getting clicked on.
And if you have a publicist, manager, or other team member who sends pitches on your behalf, make sure they’re using trackable smart links as well!
9. Electronic press kit
An electronic press kit (EPK) basically acts as a résumé. It comes in handy whenever you connect with a journalist, venue owner, promoter, or other music industry professional who needs up-to-date information about you that they can review in just a few seconds.
A top-notch EPK includes a current artist bio, latest music release, high-quality press photos, videos, tour dates, press, social media links, and contact information. Every link in your EPK should be a smart link so that you can track visits and click-throughs, and see which sections are resonating the most.
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