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Simona LazeuDec 20, 20235 min read

From click to hit: A comprehensive approach to Spotify pre-save campaigns

In today's digital music scene, ease of access is crucial. At Linkfire, we’ve improved the pre-save experience, making it effortlessly smooth with our one-click Spotify pre-saves. 

This article will delve into how our one-click pre-save feature works, explore the role and benefits of Spotify pre-saves in the music market and offer expert insights into the key considerations for running a successful pre-save campaign. Gone are the days when a Spotify pre-save felt like a chore; welcome to a new era of seamless music engagement.

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In the modern digital world, music streaming platforms like Spotify have revolutionized the way we consume music. With over 574 million active users per month, Spotify has become a dominant player in the music and streaming market, offering a potent platform for artists to promote their music and reach a global audience.

Pre-save campaigns on Spotify have become a cornerstone of the music promotion strategy. By allowing fans to save a song or album before its release, these campaigns ensure immediate engagement upon release. They're not just about guaranteeing listens; they're a gateway to coveted playlist spots and a means to gather fan email addresses. This data becomes instrumental in building email lists for direct marketing and in running targeted retargeting and lookalike campaigns. A fan willing to pre-save is often a fan willing to attend concerts or purchase merchandise, making this a critical step in building an artist's commercial ecosystem.


The efficiency of Linkfire's one-click Spotify pre-save

The process of pre-saving music, however, can sometimes involve multiple clicks and navigating away from one's social feed. This is where Linkfire's new Spotify one-click pre-save feature shines. It addresses a fundamental user behavior: the desire for convenience. 

In the age of social media, where platforms aim to retain user engagement within their ecosystem, Linkfire's solution elegantly bridges this gap. By eliminating the need for multiple clicks and navigation away from a social feed, it significantly enhances the user experience. 

Here's the magic behind it:

  • Direct linking: When fans click on a pre-save link shared on social media, they're directly taken to the Spotify app. This bypasses the clunky mini-browser, offering an instant, hassle-free experience.
  • Automatic login: Fans are effortlessly logged into their Spotify accounts. No more fumbling with login details in a cramped mini-browser. It's all about convenience and smooth sailing.


For artists, this means broader reach and increased engagement, critical factors for a successful release.


Understanding and implementing successful Spotify pre-save campaigns

The magic of Spotify pre-save campaigns doesn't come without its challenges. Success in this arena requires more than just the technical setup; it demands a strong following, innovative content strategies, and effective social media engagement. Platforms like TikTok and YouTube Shorts play a vital role, but it's the creativity and uniqueness of the content that truly motivates fans to engage.

In our earlier discussions about pre-save campaigns, industry experts shared a wealth of knowledge, revealing common themes and unique insights. The list below consolidates their collective wisdom to guide you in running effective pre-save campaigns.

  • Invest in relationships – Pre-save campaigns are most effective when the artist has an authentic relationship with their fans, so it’s important to make sure that your content reflects a genuine understanding of who your audience is and what motivates them.
  • Personalize outreach – Make sure to include personalized messages across all channels, such as direct messages on social media or targeted emails, to encourage people to pre-save your music.
  • Offer incentives – Fans appreciate rewards for supporting you, so use promotional codes and special offers to increase the effectiveness of your Spotify pre-save campaign.
  • Monitor performance & adjust strategies – Track the success of various elements of your pre-save campaign and adjust them accordingly based on what works and what doesn't.
  • Show your appreciation – Thank your fans for pre-saving your music and engaging with it, as this will help to strengthen the relationship between you and your audience. By doing so, you’ll be able to foster real connections with people who share a passion for your work.
  • Engage in conversations - Don’t just rely on one-way content but really engage in conversation with your fans about the music they’re pre-saving or have already purchased from you. This can be done by creating threads dedicated to certain songs, hosting Q&As or live streams, or even just responding to comments and messages from followers on social media.


Unique pre-save campaign insights from each industry expert

Clayton Durant from Roc Nation School of Music stresses the importance of understanding the impact of pre-save campaigns, especially for smaller artists. He highlights the challenges in planning and execution, emphasizing the need for innovative content strategies and the misconception about budget requirements. 

About Clayton Durant: Director of Emerging Media & Platform Strategy, Professor @ Roc Nation School of Music, Sports, & Entertainment


Hivewire’s founder, Srishti Das, focuses on the importance of a strong social media presence. She advises considering the artist's career stage and fan base size and urges a focus on visual elements and collaborative opportunities in album planning.

About Srishti Das: Founder, Hivewire, formerly Sports, Music, Emerging Markets Specialist at MIDIA Research


Missy Querry from Select-O-Hits Distribution highlights the significance of ongoing marketing efforts and the versatility of tools like LinkFire. She points out how LinkFire can reveal hidden trends and insights and enhance user engagement through additional content.


Gabriel Herman from the University of Hartford defines pre-save as a crucial pre-release campaign tool, discussing the challenges in planning and execution. He advocates for harnessing various social media platforms effectively and the importance of empowering artists with data tools.

About Gabriel Herman: Audio Educator, University of Hartford, Professional Producer, Engineer, Sound Designer, Composer


In conclusion, Spotify pre-save campaigns, especially those powered by Linkfire's slick one-click pre-save links, offer a powerful tool for artists in the digital music era. However, their success hinges on more than just the technological aspect. It requires a deep understanding of the audience, creative content strategies, effective use of social media, and the smart application of data. By balancing these elements, artists can leverage Spotify pre-save campaigns to enhance their reach, engagement, and ultimately, their success in the competitive world of music.


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Simona Lazeu

Director of Marketing, Linkfire