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Music marketing tips & strategies

A little knowledge can go a long way. Discover ideas, insights, and inspiration to help you reach your goals, no matter how big or small.

Lisa Occhino Feb 14, 2022 5 min read

How and why to create smart links for your music

Smart links do all the heavy lifting for your music marketing, so you can refocus your ...
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Lisa Occhino Feb 14, 2022 6 min read

How a smart link can boost your music promotion

Have you seen your favorite artists using short links such as lnk.to to direct people to ...
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Ditte Ravnild Feb 14, 2022 3 min read

How to use reward links to increase fan engagement

Secret links, coupon codes, and contests are highly effective ways to deepen fan loyalty ...
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Simona Lazeu Feb 14, 2022 3 min read

5 bio links we love

Want a bio link that gets fans clicking through? Look no further! We’ve collected some ...
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Daniela Ferancikova Feb 11, 2022 6 min read

What every indie artist can learn from Tolstoys's release strategy

We followed dream-pop quintet Tolstoys’s release strategy, and had to share with you what ...
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Lisa Occhino Feb 11, 2022 10 min read

What should be in your music release marketing plan?

The big moment has arrived: You’ve completed your latest musical masterpiece and you’re ...
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Lisa Occhino Feb 11, 2022 9 min read

9 music marketing tools every artist should use

Artist marketing Discover nine of the most powerful music marketing tools that will ...
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Andrew Drummond Feb 11, 2022 8 min read

How to market your music independently

Promoting music online can feel overwhelming, but it doesn’t have to be. There are lots ...
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Andrew Drummond Feb 11, 2022 11 min read

Music analytics 101: Which tools are best for artists?

Want to learn more about music analytics but don’t know where to start? Here’s our guide ...
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Lisa Occhino Feb 11, 2022 7 min read

12 ways to bring your old songs to new audiences

If you’re planning to put out new music anytime in the next year, now is the perfect time ...
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