Need more answers?

Receiving Apple Music Insights on your links

01 What are the conditions for receiving Apple Music streaming Insights?
Apple reports streaming data when:

Apple Music is placed #1 on the landing page or users are directed to Apple Music using a direct-to-service link.

AND both these conditions are met on the same day:

– 10 people visit Apple Music from the Linkfire link.
– 10 streams longer than 30 seconds take place.

These conditions exist to protect fan privacy.

02 What if Apple Music is only #1 for one territory? 
If Apple Music is ranked #1 in US, and #2 in Denmark, you will receive streaming reports only for US click throughs, and not for Denmark.
03 What if Apple Music is only #1 for a limited time?
As long as the conditions for receiving data are met, Apple Music data will be reported, regardless of the time period in question. 

For example: Apple Music is #1 on your link for the first half of the day, but you move it to #2 for the second half of the day. Data for the first half of the day, but not the second half, will be reported in your Insights.
04 When is the data reported?
Data is reported and delivered daily. The previous day (00h-24h in UTC) is reported by the following day around 18 UTC. That means the Apple Music streaming events are 18-42 hours delayed relative to when they took place.
Need more answers?

Viewing Apple Music streaming Insights

01 About the streaming insights section
In your Apple Music streaming Insights, your streams are sorted under three different headers—”Products”, “Countries”, and “Cities.” Under each of these headers, you will see streaming data listed by name (song title, name of country, and city) but also entries for “Indirect products” and “Unknown.” Find explanations for those entries below.

02 When are songs shown under “Products?”
When you link to music on Apple Music, you are linking to a specific container—defined by its Apple Music source ID. This could be a single song, album, playlist, or music video. In other words, this is the music you intended to promote by linking to it.

You’ll see this music listed by song title under “Products”, alongside the number of streams that each song has received.

For example: You create a link for the Weeknd’s album Starboy. This means all songs on the album Starboy are within the container. A fan clicks through from your link to Apple Music and streams any songs from Starboy. Those songs will appear by their name in your Insights.*

*As long as they also meet the requirements explained in the privacy conditions section above. 
 
03 What are “Indirect products?”
Please read the above section on “When are songs shown under “Products?” first.

“Indirect products” is other music accessed through your link, but which isn’t within the container (explained above/hyperlink to section) you directly linked to. Streams on this music are collected under the “Indirect products” title. 

For example: You create a link to the Weeknd’s album Starboy. A fan clicks through to Apple Music from your link, but then navigates away from the Starboy album to play a Drake song. Their stream of the Drake song will be counted as “Indirect products.” *

*As long as they also meet the requirements explained in the privacy conditions section above.

If a user plays the same music you linked to but through a different container, that will also be counted as “Indirect products.”

For example: You create a link to the Weeknd’s single ‘Blinding Lights’. A fan clicks through to Apple Music from your link, but then navigates away to a playlist, which also happens to contain the song ‘Blinding Lights’. If they stream the song through this playlist, those streams will be counted as “Indirect products.” *

*As long as they also meet the requirements explained in the privacy conditions section above.

No metadata about Indirect products—product name, album, artist or genre—is disclosed.
04 What are “Unknown” Products/Cities/Countries?
Unknown is the sum of the products, countries, or cities respectively that received streams, but did not make it above the privacy conditions of 10 streams from unique users.



Reporting of Apple Music streaming insights happens in two phases:

Phase 1: For any data to be reported, the privacy conditions need to be met.

Phase 2: The privacy conditions need to be met for EACH piece of information—product name, country name, or city name—to be displayed in your Insights. If the privacy conditions are not met, then streams will be counted as “Unknown” under the “Products,” “Cities,” and “Countries” headers.  

For example: 9 people from Copenhagen, Denmark, 11 people from New York, US, and 5 people from Chicago, US, each stream the song ‘Blinding Lights’ once through your Linkfire link. This is a total of 25 streams from 25 people on a single day, so the conditions for Phase 1 have been met, ensuring any data will be reported. How it is reported in your Insights, during Phase 2, is shown below.

Product | Blinding Lights
Streams | 25

The privacy conditions for product names were met—more than 10 people generated more than 10 streams on the same product.

Country | US | Unknown
Streams | 16 | 9

The privacy conditions for country names—10 or more streams generated by 10 or more people all located in the same country—were only met by the US. So all the streams from Denmark are counted as “Unknown.”

City | New York | Unknown
Streams | 11 | 14

The privacy conditions for city names were only met by New York, which had 10 or more streams generated by 10 or more people all located in the same city. Both Chicago and Copenhagen did not meet these privacy conditions, so these streams are added to “Unknown.”

It’s also important to remember that “Unknown” relates to products, not links per se. A link to an album can generate 50 streams total, but they’ll all be counted as “Unknown” if none of the products (e.g. individual songs on the album) received 10 or more of those streams. 
05 More “Unknown” Scenarios
Here are some other examples of scenarios which will result in “Unknown” being shown. 

Scenario 1
You create a link for the Weeknd’s song ‘Blinding Lights.’ 10 people click through to Apple Music from your Linkfire link and generate 15 streams of ‘Blinding Lights.’ The next day, 9 people click through and generate 13 streams on the same song. 

Products | Blinding Lights | Unknown
Streams | 15 | 13

The privacy conditions were met for the first day but not the second. So all the second day streams will be counted as “Unknown.”

Scenario 2
You have received a total of 48 streams—8 people in Denmark, 8 people in the US, and 8 people in Brazil all streamed your linked song twice.

Country | Unknown
Streams | 48

The 48 streams will be included in “Unknown”, because the privacy conditions of 10 or more people for each country name were not met.