What is a song link?
A song link (or songlink) is the easy way to route fans to your music on whatever service they use. Artists in the age of steaming face a huge challenge when promoting music—fans across the globe are listening to their music in many different apps and services. Some are Spotify users, while others subscribe to Apple Music, Deezer, Pandora, Boomplay, or Amazon Music.
So when you shout about your new album on Facebook, you have to choose to share the link to that album on one service. That means you’re missing out on lots of traffic and streams from fans who use a different service. Internet users need as frictionless experiences as possible. So when an Apple Music user clicks on the link you’ve shared to find it’s a Spotify link, they’re unlikely to stick around.
Song links solve this problem by directing visitors to a landing page (a kind of mini-website) that features all the services on which your music is available. So your fans have an easy way to choose the service they use.
What does a song link look like?
A song link is shorter and cleaner than a regular link. Instead of long strings of numbers and letters, song links are customizable to feature owned domains, the name of the artist, or the name of a specific campaign that you’re running.
Here’s an example of a song link from the Slovak electro-pop band Tolstoys, promoting their latest release:
Once your fans click on a song link, they are routed to the landing page. Linkfire landing pages work seamlessly on both mobile and desktop, ensuring your music is shown off in the best way possible. Alongside a list of services (or destinations) for fans to choose from, landing pages also feature customizable artwork, titles, descriptions, and audio or video clips.
What are the benefits of using a song link?
They boost your fan engagement
Smart links make it really easy for fans to start listening to your music. They can choose which service they want to use, and don’t face the frustration of clicking on a service to which they’re not a subscriber.
This means that your engagement rates are going to go up when compared to posting a regular link to one specific service or posting multiple links to every service (which also looks really messy).
You can collect data
Song links help you get a better picture of your fans by giving you access to detailed audience stats. Whenever fans click on your smart link, their behavior is tracked and then collected in your Linkfire Insights.
- Where your fans are located.
- Which of your links are generating the most traffic.
- Which music services your fans use.
- Which links lead to the most streams inside services like Apple Music, Pandora, Boomplay, and Anghami.
- Affiliate commission and sales
You’ve probably seen lots of your favorite artists using song links on their socials. By using a song link, you immediately signal that you’re taking your career seriously, which can be a major plus when managers or labels are thinking about working with you.
“With the LInkfire platform, we've significantly improved our internal processes and simplified the communication for our touring artists.
Fans are now only two clicks away from buying a ticket to a show, and with insights, we know what works best - which varies quite a bit from artist to artist.”
How do I create a song link?
Where can I share a song link?
Song links can be shared across the web—basically, anywhere you’re promoting your music.
- Social bios
- Social posts
- Soundcloud track descriptions
- Youtube video descriptions
- Owned websites (using this widget)
No matter where they’re posted, song links will collect insights about all the visitors who click-through. For more tips about where you can share your song link, check out this video.
Is a song link just for music?
No! While song links are perfect for sharing albums and tracks, there are a lot of other things you can share with them.
Linkfire has specially designed different link types, which should cover any piece of content you’d like to post.
Check out the different types of song links that you can create with Linkfire below:
Linkfire link types
The best music marketing begins way before music is actually released. By building hype around an upcoming album or track, you get your fanbase excited and ensure a maximum audience on release day. With Linkfire, you can create pre-release links for Apple Music, Deezer, Spotify, and Facebook Messenger. Read more.