Effective as of January 1, 2020

If you are a California resident, the processing of certain personal data about you may be subject to the California Consumer Privacy Act (“CCPA”) and other applicable California state privacy laws. Beginning January 1, 2020, the CCPA gives you certain rights with respect to the processing of your personal data (known as “personal information”, as described in under the CCPA).

This supplement provides additional privacy disclosures and informs you of your additional rights as a California resident, and should be read in conjunction with our Privacy Policy.

Personal information collected and processed

Section 5 of our Privacy Policy sets forth the categories of personal information that Linkfire collects and processes about you, a description of each category, and the sources from which we obtain each category.

Requests to exercise your rights

Right to know request

Under the CCPA, you have a right to request information about our collection, use, and disclosure of your personal information over the prior 12 months, and ask that we provide you with the following information:

  1. Categories of and specific pieces of personal information we have collected about you.
  2. Categories of sources from which we collect personal information.
  3. Purposes for collecting, using, or selling personal information.
  4. Categories of third parties with which we share personal information.
  5. Categories of personal information disclosed about you for a business purpose.
  6. If applicable, categories of personal information sold about you and the categories of third parties to which the personal information was sold, by category or categories of personal information for each third party to which the personal information was sold.

Right to delete request

You also have a right to request that we delete personal information, subject to certain exceptions. 

Right to say no to the sale of personal data

You have the right to request that we do not sell any of your personal data that may or not have been collected or submitted. Please submit a DO NOT SELL request using our DSAR form on the privacy portal.

How to request

In order to enable you to exercise these rights with ease and to record your preferences in relation to how Linkfire uses your personal data, we provide you with access to the following settings via the following:

  • Privacy Settings – allows you to control some of the categories of data collection; and,
  • Data Subject Access Request (DSAR) Form – allows you to access a copy of your data, exercise your right to rectify, restrict, erase, and or port your data to another service, including a “DO NOT SELL” option.

Disclosures of personal information for a business purpose

In the preceding 12 months, Linkfire may have disclosed certain data from the following categories of personal information to the categories of recipients listed in Section 6 of our Privacy Policy for one or more business purposes:

  • User Data
  • Usage Data
  • Plan Verification Data
  • Payment and Purchase Data

Sale of personal information

Under the CCPA, a “sale” means providing to a third party personal information for valuable consideration. It does not necessarily mean money was exchanged for the transfer of personal information. We have taken substantial steps to identify whether any of our data sharing arrangements would constitute a “sale” under the CCPA. Due to the complexities and ambiguities in the CCPA, we will continue to evaluate some of our third party relationships as we wait for final implementing regulations and guidance. For example, it is currently unclear whether the use of certain types of advertising partners would be considered a sale under CCPA. We provide Usage Data to advertising partners, which enables us to provide you with interest-based advertising. If you prefer not to receive interest-based advertising, please opt out by going to your privacy settings and opt out toggle. For more information on interest-based advertising, please see our Privacy Policy and Cookie Policy. We will continue to update our business practices as regulatory guidance becomes available and provides clarity on what constitutes a sale transaction, particularly in the advertising ecosystem.

Contact us

You may contact us by emailing us at privacy@linkfire.com or using the ‘Contact Us’ details in our Privacy Policy.