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If you’re on social media, you’ll be familiar with the phrase “link in bio”. This humble link has quickly become an essential tool for anyone promoting their content online. This article dives into why the link in bio is so important, and how musicians can use it successfully.

What does Link in bio mean?

“Link in bio” is most prominently used on Instagram. That’s because, unlike most other social services, Instagram doesn’t allow the widespread posting of links to other sites. Unless you have over 10k followers, or are a verified user, you can only share one single link anywhere on the platform—in your profile’s bio section.

If you want to link to an external site in one of your posts, you instead have to direct your followers to your bio instead, where they can find the link. Hence “link in bio”.

Link in bio Instagram—how does it work?

Instagram’s one link rule poses certain problems for a lot of its users. For instance, if you’re a musician, you might want to link your followers to your tour dates one week, but then your latest release on streaming services the next.

One solution is to constantly update the link in your bio. But this is time-consuming, and means that all of your previous posts go immediately out of date.

A bio link can solve this problem. When fans click on this type of link, they’re taken to a landing page—a kind of scrollable microsite—full of the content you’re promoting. This could include tour dates, links to your other socials, and options to stream your latest album. You can update this content whenever you want, to keep it fresh and focused on what’s most important to you. So it’s just one link, but it’s always changing!

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How to put a link in Instagram bio

Here’s the steps to take if you want to add a link to your Instagram bio.

Link in bio Instagram tool

Unless you’re a skilled developer, making your own bio link isn’t really an option. So you have to find a tool which does it for you. There are numerous apps and services out there which do just that.

At Linkfire, we offer bio links as part of all our subscriptions. So, as well as bio links, you can create all sorts of other different smart links.

Link in bio Instagram—how to make one

Once you’ve found the tool you want to use, actually creating a bio link should be fairly easy. Generating a link will take no time at all, and then you’ll have the option to customize it. You can then copy the link and paste it into your social bios and profiles.

If you’re using Linkfire, simply click on the green “Create link” button and choose the link type “Bio”. You’ll then be taken to the edit link screen. This is where you can get to customizing! Change up your bio link title, image, and select which sections you want displayed. Once you’re finished, you’re ready to share it on any of your socials and get your fans clicking through!

Get your own bio link

Promote everything you have going on—from releases and gigs, to social pages and merch.

What to promote in a bio link?

This will depend on what industry you’re working in. Every bio link tool is different, but at Linkfire we’ve built a bio link tool optimized for musicians.

Here are the different sections (or “tiles”) which you can customize when you make a bio link tool with us. If you don’t want to include any of these tiles, you can just leave them blank, and they won’t be displayed on your bio link.


This tile takes pride of place on your bio link—right at the top. It’s made to showcase the piece of content that you’re most proud of, and the destination to which you want to drive the most traffic.


Add a maximum of 10 Linkfire release, pre-release, or playlist links. Concentrate on your most recent material, or include older music you’d like new fans to check out.

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Heading out on the road? Give fans an easy way to find the tour date that’s nearest to them. Paste in a Linkfire ticket link to get started.


If you’ve got apparel on a merch store (or your own site), this carousel is the perfect way to display it. Choose images, items names, and your currency of choice.


Everything not covered in the previous sections you can add in here. Add links to your website, blog, socials, articles, and more.

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What to consider when choosing a bio link tool?

There are lots of factors to think about before you pick one bio link service or another.

Design and customization of your bio link

If you want to make your bio link fit to your brand, you need a certain level of customization. This can be everything from the link’s domain, to the header image on the landing page. Be aware that your ability to edit your bio link may also be influenced by which price plan you choose. Free or low-priced bio link tools may come packaged with the service’s branding or advertisements.

Content blocks included in your bio link tool

Not everyone needs the same kind of bio link tool. A fashion influencer won’t be sharing the same kind of things with her followers as a musician. If you are a musical artist, you’ll want a tool that works for the content you’re pushing, such as:

  • New releases—tracks, albums, and EPs
  • Your upcoming tour
  • Merchandise
  • Playlists
  • Your website and other social profiles
  • Reviews or articles about your music

Audience insights

Not only do bio links look great, they can also collect valuable stats about your audience. For anyone promoting content online, learning more about your fans is hugely important when it comes to optimizing your marketing efforts.

Different bio link tools offer varying degrees of analytics. At Linkfire, we’ve been giving our customers the chance to explore their audience Insights for a long time. This applies to our bio links too! That means our bio link analytics are comprehensive and easy-to-navigate. In your bio link Insights dashboard, you can discover a host of stats, from click-through rates to fan locations, and much more.

bio link insights

Integrations with other tools

A bio link that works with other services gives you more options. If you’re promoting an upcoming tour, you’ll need your bio link to integrate with ticket providers. That means that all your tour dates can be displayed beautifully on your landing page, alongside buttons to take users to the right site to purchase tickets.

The fewer integrations a bio link tool has, the more limited its landing page options will be.

Link in bio pricing

It’s a good idea to compare different tools, and what they offer in their subscriptions. Most bio link tools have a free tier, and then paid plans that increase in price the more features that they include. Consider what aspects of bio links will prove valuable for your social media marketing.

Linkfire’s bio links are included in all of our subscription plans. So they can be utilized by everyone from independent artists to more experienced marketers. Check out our Personal price plans.

Want to create a bio link?

Bring together your releases, merch, SoMe profiles, and tours in one customizable and highly scrollable microsite

Need more answers?

Frequently Asked Questions

01 How to put a clickable link in Instagram bio?
1. Sign in to your Instagram account and click the profile icon in the bottom right of the screen.
2. In your profile page, click “Edit Profile”
3. You’ll see a field called “Website.” This is where you add your link.
02 How to find a link in bio
So you’ve clicked on a post in Instagram and you see the words “link in bio” in the image caption. So where is the link in bio exactly? You’ll need to head to the poster’s profile.
1 . Click on the poster’s username. This can be found above the post’s image—alongside the user’s profile icon. It’s also at the beginning of the post’s caption, in bold.
2. Once you’re on their profile, you’ll see their bio section, just below their username. This typically contains a description, as well as contact information, and maybe even some hashtags and emojis. At the bottom of the bio section, you’ll see a clickable link. This is the famous “link in bio!”

What is a smartlink? 

The online world is built on links, Short for ‘hyperlink’, a link takes you from one place on the web to another—from a to b. Smart links offer up far more possibilities. Instead of directing visitors to just one site or page, they can take them to multiple different destinations. 

For anyone promoting music in the digital age, smart links solve a lot of problems. Audiences across the globe are listening to music through hundreds of different services and apps. One single smart link can reach them all, giving them an experience tailored to their individual needs.

How does a smart link work?

The way a smartlink serves every visitor who clicks through is by taking them to a landing page. This is a microsite which offers the visitors the choice of where to go next. 

Let’s imagine you’re promoting your latest single. You announce the release with a Facebook post, and include a link to the song on streaming. But which streaming site do you pick? Using a regular link, you can only choose one, but your audience streams your music through many different services.

When using a Linkfire smart link, fans are directed to a landing page featuring numerous streaming services to choose from. This makes the experience better for them, while increasing your potential number of streams. 

Features of smart link

So what are the elements that make a smart link so…well, smart?

Customizable music landing page

customizable music landing page

It’s easy to align smart links with your style. Most parts of the landing page are generated automatically when the link is generated, but they can all be customized to fit your needs. You can change up:

  • The artwork
  • The text
  • Featured video or audio snippets
  • The list of services

Powerful automation

Just because smart links do more than regular links, that doesn’t mean they’re more difficult to make. A smart link platform does all the heavy lifting, automatically scanning for music matches across services. At Linkfire we give our customers the option to choose from over 250 music services and retailers.

This means you don’t have to input links to all your release on these services, one-by-one. The smart link app will also automatically create the links’ landing pages and social cards (the page previews which load on social when you share a link). 

Users themselves can adjust the parameters of the process, giving them full control over link creation with none of the workload.

Detailed audience insights

fan link data

A smartlink can tell you a lot about your fanbase. It collects data points for every visitor who clicks through, giving you the chance to build a detailed portrait of your audience’s locations, listening habits, apps of choice, and much more. How deep you go into these analytics is up to you. But it’s important to find a smart link tool which presents these stats in a clear, easy-to-navigate way.

Audience insights are crucial for optimizing the way you promote your music online. They can also help you make decisions around touring or even in what direction to take your songwriting.

Customizable domains

With a smart link, you have the freedom to add your own personalized domain or subdomain. 

Normal links are often long and composed of random letters and numbers. Edited with your own domain, smart links fit perfectly into your brand. Their low character count also makes them far more shareable across the web, and they appear more trustworthy to visitors.

Smart links for music

There’s different smart links to choose from, depending on what exactly you’re promoting. They’re all customizable, highly shareable, and collect invaluable audience data.

Song link or release link

This is the link to choose if you want to promote a single track, album, or EP. They can also be used for sharing podcasts.

Pre-release link

It’s now more important than ever to build momentum for an upcoming release. This way you can maximise your streaming numbers on the day of release. 

With a pre-release link, fans authorize streaming services to add a track or album to their music library the moment it goes live. It also collects their email addresses, which you can then add to your mailing list. 

Linkfire pre-release links work with Spotify, Apple Music, Facebook Messenger, and Deezer. 

Playlist link

Playlists are an increasingly popular way of consuming music. That’s why being featured on a major playlist can be a turning point for artists. Learn how to create a smart playlist link.

Tour promotion link

smart tour promotion

Promoting concerts can get complicated very quickly. Dates in different countries are often sold through different ticket providers. Added to this, your fans need to be kept up to speed with any venue changes or cancellations. 

A ticket link routes fans to the concert closest to them, no matter where they are in the world. And it only takes a moment to update your links when your schedule changes.  Learn more about smart tour promotion.

Fan link

Across the music industry, there are different terms used for a smart link. These include fan link, song link, and music link. At Linkfire, we prefer to stick to smart link, but all of these names mean more or less the same thing — a type of link that makes for smarter music promotion online.

How to create a smart link for music

If you’re ready to create a smartlink, you’ll need to sign up to a smart link platform. There are lots of different ones out there, so how do you choose the one that’s right for you?

Smart link

It’s a good idea to compare the features that smart link apps and platforms have on offer. Here are a few things you should consider:

  • Link types: You’ll need a different type of smart link depending on the content you’re promoting. Make sure the platform you choose supports the link types you’ll need (e.g. tour promotion links for concerts, pre-release links for pre-saves and pre-adds).
  • Usability: How easy is it to actually use the platform? If you’re an independent artist, you’ll probably be the one creating links, so you don’t want a platform that’s been designed for experienced digital marketers. 
  • Type of insights: There are many different data points to collect through smart links, from click-through rates to conversions. Not every platform will offer the same depth of audience analytics. 
  • Price: You don’t want to pay for features that you don’t need. Many platforms offer a free tier, while more advanced features will be included in paid plans.

Your smart link is ready to post anywhere, from social to email newsletters. And once you’ve shared it with the world, your insights let you explore its performance.

At Linkfire, we have plans to fit everyone, from independent artists to major labels. Hit the button below to start creating smart links today!

Ready to start smart linking?

Put all the tips you just learned to use. Give social media a try with a free trial on Linkfire.